Every website needs a strong search engine optimization strategy, specifically local Ottawa businesses with an online presence, and a viable way to track how well the strategy is working. Without any means of analyzing any type of business strategy there can be no measure of success at all. While there are many in the online community that boast the ability to ensure top ranking through their efforts to build a strong SEO presence. They are using the one tool that tops even the ones these individuals may offer to their clients.
The tool is of course Google Analytics. It is free and by far the best the internet has to offer, websites like Alexa, (a traffic ranking engine), do not even come close in accuracy or capability to what this tool, created by the largest and most popular search engine, can do. The difference between what the Google Analytics, (GA), is capable of and how Alexa works is that Alexa rank is based on browser behavior and the analytics tool by Google looks at keyword search results, which has a higher rate of accuracy over Alexa.
Using GA, it will show how well a SEO strategy is doing and where the keywords being targeted show up in the SERP, this being the top goal of a good SEO strategy, (getting to the top of the SERP). Knowing and understand what it take s to get there is half the battle. The other half is gain authority for your domain through using pertinent linking and through locating other high authority links with a citation engine.
This same tool will show the authority of your own Ottawa website and as such you can comparatively reach your goals for positioning your website with this monitoring tool. Part of link building is finding links with high authority and pertain to the given subject being discussed, in other words do not use links for skydiving in Ottawa in an article or on a website about fine wines. Furthermore, since link building is an aspect of SEO it is imperative to track the progress and success of this in addition.
A great tool for this is to use BuzzStream, the one drawback is it does not identify if the links are trustworthy or not. Finding citations helps find similar websites to your own, that are trustworthy, proven by their authority, which is a way of watching the competition and should give you deeper insight on how to build your local Ottawa online SEO strategy for the results you seek.
Consult with Local Ottawa SEO specialist today to learn more about SEO services and SEO reporting.
Consult with Local Ottawa SEO specialist today to learn more about SEO services and SEO reporting.
