Since the discovery of search engine optimization, (SEO), as a viable marketing tool for both online and brick and mortar business in Ottawa and all over the world, it has grown into a complete industry. The power behind SEO is the ability to construct articles and websites using a tool called ‘keywords’ that drive traffic to both the article and website. On a local level, using Geo-specific keywords such as the city or township a business is located in helps drive internet traffic to the businesses webpage thus increasing business in both theory and practice it works well, albeit not over night.
The Reason behind using Geo-specific words, (SEO)
The way a search engine works is it will search for a prevalent word or phrase and return the results accordingly in the form of relevancy and authority. While it is a bit more complicated than that, this is a basic explanation of how it works. The need for using Geo-specific words or phrases is to put a webpage, blog, or article in the top 10 to 20 search results when someone located in Ottawa, wants to find an auto repair shop close to their home.
When they type auto repair in Ottawa the results should reflect local business in the and around the metropolitan area of that city and some in close proximity to it. SEO in general also helps to build brand awareness where at a local level this is an important factor from a marketing standpoint of view. However, both SEO and local SEO practices go beyond just finding and using keywords and phrases on a given business webpage, it can apply to using social media and article marketing techniques.
Performing an Effective Local SEO campaign
To begin with, the process starts with setting up a website for the search engines by using a language that speaks to the search engine via SEO practices. This gets the page into the top results typically within a short time if done correctly, within 90 or so days. Another part of this is to list the site on a local directory such as Yahoo local search for Ottawa, and Google Places, for instance, as there are many other directories that help localize and direct traffic to a website.
When the website is placed on a directory, (this creates what is called a backlink), all of the major search engines all pull the local results from these directories. Accordingly, the more directories that point to a site the more the search engines will find it. This technique, coupled with the use of Keywords and phrases is what will drive the website into the top results.
Add social Media in the Mix to Complete the Campaign
There are varieties of social media sites that are designed to promote businesses as well as personal interests. In addition, there are many sites that an SEO specialist can use to post articles about an Ottawa business, in the form of article marketing, (also creating backlinks). The websites that take submission of articles act as a social media outlet for marketing campaigns the drive traffic to a business Facebook page, twitter, or YouTube channel in addition to the home page of the website.
Nevertheless, there are a plethora of uses and abuses when it comes to using SEO. In recent times, the big search engines have changed the way they gather information for displaying the results of a given search. However, it still boils down to using keywords, and phrases in combination with placing links to a website to a directory, and well placed articles on article submission sites with high traffic for backlinking to the target local Ottawa business website in order to increase internet traffic and brand awareness.
Consult with Local Ottawa SEO specialist Salient Marketing today to create a strong online presence and grow your business like never before.
Consult with Local Ottawa SEO specialist Salient Marketing today to create a strong online presence and grow your business like never before.
